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Critics Talk About Lance Cowan

“Echoes of Steve Goodman and Michael Martin Murphey, among others, surface in his literate, intimately detailed perspective, but mostly you’ll hear the elevated song-craft common to the best of the New Traditionalist movement of yore set in a soothing string- rich soundscape defined by acoustic guitars, mandolin, pedal steel and fiddle, all pristine as fresh waters. Cowan’s clear, appealing tenor is the voice of a close friend. It’ll hit you where you live.”
– David McGee/The Absolute Sound

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“What is a stone cold surprise is just how great an artist he is. It’s a pretty good bet that no other publicist has ever had these kinds of songwriting and singing abilities, much less had it for the most part hidden away. Surely it’s one of the great surprises of living this life in music. Cowan’s songs have a super-deep resonance whether he’s writing about romance, people he’s met or just living the life that he does. It takes a special talent to work one side of the fence promoting so many great

other singer-songwriters over the years and then switching hats

and heading into the recording studio. What a wonder!”

– Bill Bentley / Bentley’s Bandstand / Americana Highways

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“Known for decades on Music Row as a publicist, Cowan is also a superb troubadour tunesmith.”

– Robert K. Oermann / Music Row, Disclaimer

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“(Cowan) is a remarkably talented singer/songwriter who’s every bit as capable and credible as the artists he represents. He is a master of melody. The gift he’s chosen to share with those who were previously unaware of his ample talents on the performance side

of the divide between artist and audience.”
– Lee Zimmerman / American Songwriter

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“Of course, writing good songs puts one in a fairly exclusive group – but actually creating a distinctive voice, form and style is to ascend into rarified air. Lance Cowan has achieved a very distinctive style, warm and engaging, but most importantly, recognizable. Lance continues to make a significant contribution to songwriting, not just as a form of expression, but as creative art at the highest level.”
– Pat Flynn / Musician, Artist, Producer

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“(His) songs are literate, melodically memorable, poignant and often surprisingly funny, and they’re sung by Lance in a deeply affecting Bruised Everyman voice that I'd kill to have.”
– Steve Simels / PowerPop

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“Brilliant!”

– Bill Cody / WSM-AM, Hall of Fame DJ, Coffee, Country & Cody

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“A skilled storyteller, Cowan knows how to gain and hold a listener's rapt attention. He's adept at shaping both lyrics and melodies. His musical style is disarming, hard to resist. (His) songs come across as fresh and heartfelt. Cowan's music certainly fits in amongst artists he has helped to promote over the years, including such luminaries as Nanci Griffith, Guy Clark, Jimmie Dale Gilmore, Butch Hancock and Michael Martin Murphey. As for his own recording career, so far, so great!”
– Paul Freeman / Pop Culture Classics

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“Cowan paints a picture in every song that feels like a scene from a movie with its evocative imagery and emotional depth. Cowan’s transition from PR veteran to artist is seamless, and his debut album is a testament to his deep understanding of music and storytelling. Cowan has proven that his talent extends far beyond promoting others — he’s a formidable artist in his own right.”
–Jerry Holthouse / nashville.com

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© 2025 by Lance Cowan

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